“We’ve got disco in eight tracks and cassettes in stereo
We’ve got rural scenes & magazines
We’ve got truckers on CB’s
We’ve got Richard Pryor on the video”The Load Out – Jackson Browne
If you find LIVE people in broadcast studios today, take note of their performance.
There was a time, not so long ago where talent had a tremendous amount of actual work.
Before air time, program hours needed assembling (by hand) – production on an analog machine.
Computers – nowhere to be seen.
Clearing AP wire(most times it was jammed).
Updating The Weather Phone with current temperatures, a requirement.
Transmitter readings – taken manually. When Jackson Browne’s Running on Empty album debuted in the 1977, we dreamed of upgrading our CB radio from 19 to 40 channels.
‘Cassettes in Stereo’ were a BIG deal.
Broadcast studios were full of air talent – aching for their next show. It also paid WAY less – as today.
For some of you this is a short trip down memory lane Others this may sound as distance as the Horseless Carriage.
Just know- every function in this 1992 Radio Shack – is in your Smartphone:
May of 1961.
Newton Minow, in his speech to the National Association of Broadcasters, declared television as a vast wasteland .
Minow challenged the crowd by proclaiming, “Is there one person in this room who claims that broadcasting can’t do better?”.
Phenomenal technology has created time efficiencies to create GREAT content.
Broadcasters – try creating just ONE brilliant content piece every hour.
Just one.
The end result for your audience will be – engaging.
Next Week: Boats To Build
