“The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.” -Charles Darwin
Who has the time?
Broadcasts – podcasts – bloggers – social media.
In the infancy of digital, media outlets required posts – every day.
Start with the end-users’ – time.
Let’s say you follow motivational speaker – Darren Hardy.
And – marketing genius Seth Godin.
And – broadcast legend Fred Jacobs.
These brilliant minds blog every day – requiring about 19 minutes of your time.
Perhaps more if you follow the ‘click through’ content.
Add your social – Face Book – Twitter – Snap Chat – Instagram – and more.
Which you check – several times per day.
Also, those you may follow that publish- periodically.
And that podcast you’re following?
Every day is like drinking from a digital – fire hose.
If you’re a content provider (we all are – now) be purposeful about digital content.
All content.
If you have something to add – add it.
Time-wasters end up in the digital trash bin.
You will need purposeful intent – (does it add to their day?) – to ‘print’.
Anything less gets lost in the – fire hose.
Next up: Additive – is Subtractive
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent. He is also a featured speaker to national groups and state associations. Kevin lives in Indiana with his wife of 34 years, Monica. Reach Kevin at (314) 882-2148 or kevin@audiencedevelopentgroup.com.
