The NFL season is at the halfway point.
Adjustments to be made – injuries to cover – quarterbacks in question.
Hundreds of hours have been invested in training camps, between game practices and film evaluation.
All for – 11 minutes.
The aggregate number of game-play minutes in the NFL is – 11 minutes.
That’s offense – and defense.
11 minutes is also the amount of time any one player is on the ice in a hockey game(goalie excepted).
Also – as discovered through digital endearment – the amount of time music radio is exposed (outside AM drive) and local television breaks (AM Drive) during say – The Today Show.
Convert this amount of prep to what most in media invest in their product before performance.
Staggering.
If we had talent invest just 10% of what professional athlete devotes to each game, there would be no outcry for ‘compelling content’ and ‘engaged talent’.
Before launching any ensemble media show, have them prep – and practice – off line in real time on several occasions.
You’ll get funny looks – but your brand is certainly worth the hours invested.
The Army calls it The 5 P’s – and the disparity of time in battle engagement vs. training hours is enormous.
Proper Planning Prevents Poor Performance.
Or – (click here) sometimes – more.
Good news!
Your competition isn’t prepping – or preparing – either!
Getting your players battle ready – for their 11 minutes creates a world of difference.
Next Week: Puppy Love
