Bridge Listening Pyramid BRIDGE RATINGS offered a more optimistic vision of radio’s future growth in its latest “Device Usage Study,” asserting that terrestrial radio finally “gets it” when it comes […]
Read more →Did you know that 100 is no longer 100? According to Arbitron, 100 is now 65, or 91, or even 115. Imagine paying for 100 feet of rope, and getting […]
Read more →Should you invest in TV, radio, billboards and other media where you can’t measure whether your ad works? Is an ad in New York magazine worth 1,000 times as much […]
Read more →
