Tomorrow Media

In a time like this the thought of rebranding a radio station strikes terror in the hearts of many market managers, sales managers, and program directors. Analyzing this, could it be […]

Winning the future often means capturing the past. One hundred-fifty years hence an Italian economist’s discovery is the clue to many things, including radio audience composition. Simply expressed, all listeners aren’t created equally. You […]

Deborah is Publisher of Radio Ink. She cites internationally prominent entities’ findings for Radio.  There’s a saying that “what’s old is new again.” I was reminded of that when I […]

Every member of your programming and sales staff should read this sledgehammer of an endorsement from one of Advertising’s Mad Men legacy shops, BBD&O. It is inarguable!  BBDO CEO Calls Radio […]

 The Dirty Dozen-12 Reasons for Ad Failure  A client’s insistence on instant gratification. The fantasy that he/she can reach more people than budget will allow.  Trying to spray and pray: […]

NuVoodoo does some of today’s most impactful Radio analysis. We routinely quote Carolyn and Lee. In a recent Midweek Motivator (Audience Development Group’s weekly think-essay) we addressed creativity in crisis; […]

  Our colleague Mark Ramsey via All Access tells it plain and unvarnished. Our work in PPM markets underscores the tenuous challenge for stations vis-à-vis panelists and households. MARK RAMSEY […]

  Pierre Bouvard spent time with Coleman Insights and Arbitron.  His crystalline insights are worthwhile in the following comments. Our thanks to Pierre and colleagues at All Access. CUMULUS/WESTWOOD ONE […]

New data from Nielsen reinforces radio as the dominant reach medium during the daylight hours, capturing an average weekday total audience share of at least 32% of persons aged 18+ […]

Audience Development Group has been offering the opinion that like all formats Country, while not in crisis, is experiencing a balance-test. On one hand, many pre 2005 titles are testing […]