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Midweek Motivator

The Midweek Motivator – Has Media Learned Anything from the Beer Wars?

“Many assume that half efforts can be effective. A small jump is easier than a large one, yet no one hoping to cross a wide ditch would cross half of […]

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The Midweek Motivator – 12 Reasons For Ad Failure

As a very young exec in Dallas I had the thrill of learning from the iconic David Ogilvy (Ogilvy & Mather). Creator of epic campaigns, among his most revered principles […]

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The Midweek Motivator – The Death of Santini

American Literature lost an icon when it lost Pat Conroy. Conroy’s fiction including Prince of Tides, Beach Music, and Lords of Discipline are among his most acclaimed. Each enveloped a similar theme: […]

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The Midweek Motivator – It’s Right To Be Wrong

How many times over your life has someone reminded you, “You’re wrong!”? The person who doesn’t make mistakes is unlikely to make anything. Failures and false starts can often be […]

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The Midweek Motivator – Kirk, What Were You Thinking?

If you follow college football you’ve come to know and probably like Kirk Herbstreit. Kirk was a yeoman-like quarterback at Ohio State in the early 90’s. His camera appeal, likeability […]

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The Midweek Motivator – Sometimes Ending Can Be Beginnings

“Tomorrow is the most important thing in life. It comes into us clean at midnight, and it’s perfect when it arrives. It puts itself in our hands and wonders if […]

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The Midweek Motivator – The Curios Case for Audacity

Prussian emperor and military genius Frederick the Great advised his commanders to “always be audacious.” So did George Patton. Yet somewhere in time, the interpretation of audacity shifted from fearless […]

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The Midweek Motivator – Nielsen-Motivated

If you missed it Inside Radio broke a coruscating little story that stunned many who digested it. Recently Nielsen commented they would no longer publish listening data for unsubscribing stations […]

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The Midweek Motivator – Coca Cola’s Price of Panic

The bromide “what’s past is prologue” never fades. Over lost years, vanished time, the pratfalls by leaders of all shapes and sizes can’t be minimized. This extends to marketing and […]

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The Midweek Motivator – Every Success Buys a Ticket to Another Challenge

Business savant Peter Drucker once quipped, “There are an enormous number of leaders who have retired on the job.” Avoiding a solution to a volatile, menacing and potentially destructive problem […]

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