Al Reiss and Jack Trout once proclaimed, “If marketing is a battle of perceptions—not product—then the mind take precedence over the marketplace.” For those of us in Media, consider this […]
Read more →Most of us have been raised to be modest, polite, and avoid inflated self-assessment. Some have learned adapted that posture and in the heat of business decision-making it becomes easy […]
Read more →Fear is as natural as sunlight. It engages us in our earliest days and hangs in the air over the rest of our lives, like a gargoyle sculpture on a […]
Read more →Heading into the new year a very good programmer shared the she was concerned; perhaps afraid for her company’s outlook. Fear in natural. It’s the appropriate response for any of […]
Read more →Over time our firm has thrived on watching a new client emerge from the middle of the order to claim a number one ranking in their format target. Everyone “wants […]
Read more →You can’t make this stuff up. Few Football coaches will be nominated for Pulitzers yet they do have a way of making a point. These immortal coaching legends actually said […]
Read more →Get in the batter’s box and swing! The Baseball parallel reminds us until Hank Aaron, Babe Ruth struck out more times than any other player, yet The Babe also hit […]
Read more →Paul Arden will long be referred to as a “creative genius.” I was extremely lucky to meet Paul at a conference; we were on a program in New York. Often […]
Read more →Recently someone from Delta checked my aggregate mileage; “You’re closing in on three million, Tim!” Prior to Covid we were averaging around 130,000 miles a year. Thinking about flying, my […]
Read more →Insightful NFL Coaches and some Radio Program Directors will admit that across any given season a leader can only inspire their team to its optimum intensity at best, a third […]
Read more →
