Behaviorist Seth Godin coined a label for self defeating thinkers: “lizard brain.” Sure signs of this state-of-being include criticism of anyone proposing something different; clinging to an attachment that says […]
Read more →“Great content is the best sales tool in the world.” – Marcus Sheridan The world is saturated with places you can curate your own playlist. The three strategic (mostly) non-duplicable differentiators are simple: 1. Content (Music […]
Read more →“I don’t understand it. This is a really good product.” Echoing through the halls of tormented media management, this plaintive remark is heard more and more. Many of the radio […]
Read more →“It’s easy to make a buck. It’s a lot tougher to make a difference.” –Tom Brokaw Sport Illustrated’s Rick Reilly’s Back Page stories are legendary. Back Page narratives on the fringe of the […]
Read more →“Change” is a fact of life and business. No matter how diligent, how carefully you plan or how dedicated you are, your company won’t be a perfect place to work […]
Read more →“Make it simple. Make it memorable. Make it inviting. Make it fun.” –Leo Burnett What makes a brand – unique? What is the secret sauce that separates YOUR brand – from the competition? It […]
Read more →Psychologist Jonathon Schooler pioneered uncanny research on the effect of “visual recognition” and the subsequent impact on memory. Malcolm Gladwell’s classic book Blink revisited Schooler’s research and its impact on […]
Read more →The fight for the human mind has only increased exponentially. The human brain has seven slots of short-term memory (give or take two slots) at any given time. Our job is to grab just […]
Read more →Responsibility is directly proportionate to opportunity. Yet countless people fail in their leadership role because they hesitate; frozen by situational “what-ifs”. Reality: our true adversary is not simply our competitors, […]
Read more →“As long as we are engaged in storytelling that move the culture forward, it doesn’t matter what format it is in.” LeVar Burton June 17th, 2021. The US Open Championship is beginning […]
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