Many legacy brands hold nefarious secrets. Coca-Cola was developed during The Civil War – laced with morphine – to ease the pain of soldiers in field hospitals. Both Volkswagen and […]
Read more →Al Reiss and Jack Trout once proclaimed, “If marketing is a battle of perceptions—not product—then the mind take precedence over the marketplace.” For those of us in Media, consider this […]
Read more →Most of us have been raised to be modest, polite, and avoid inflated self-assessment. Some have learned adapted that posture and in the heat of business decision-making it becomes easy […]
Read more →“Through the Mississippi darkness, rolling down to the sea, but all the towns and people seem, to fade into a bad dream” – Steve Goodman There a train that’s been […]
Read more →Fear is as natural as sunlight. It engages us in our earliest days and hangs in the air over the rest of our lives, like a gargoyle sculpture on a […]
Read more →The lesson that, #1 – management has to be the highest class possible. #2 – they have to have a succession plan – Al Waleed bin Talal Yet few of […]
Read more →Superior leaders in business (media included) believe in recognizing the crucial difference between “strategy” and “tactics.” Even in 2022 many successful generals, admirals, CEOs and department heads recognize the value […]
Read more →Heading into the new year a very good programmer shared the she was concerned; perhaps afraid for her company’s outlook. Fear in natural. It’s the appropriate response for any of […]
Read more →ev-o-lu-tion – the gradual development of something, especially from a simple to a more complex form Stefani Joanne Angelina Germanotta was an accomplished vocalist and pianist, having studied at the […]
Read more →The feedback we receive year-round from our Audience Development Group posts are both rewarding and humbling. We hear from group VP’s who share our columns company-wide. Programmers who post relevant content in […]
Read more →
