Radio stations change formats all the time. Many fail. If the idea of losing audience in a zero sum game doesn’t bother you, then you probably don’t need to accept […]
Read more →Every day the trades are full of people coming, people going…though the ratio is swinging dramatically for the outbound. Mega-groups continue to pare down their headcount. Once confined to staffers, […]
Read more →Fast water, rapid change, and a hue and cry for certainty in an uncertain world bring us into the clubhouse turn, with fall and the forthcoming NAB in Philadelphia just […]
Read more →There’s an account of a British Royal Air Corps General E.J. Tillet lecturing an American Naval observer during the late summer of 1940 where history records Germany’s Herman Goring believed […]
Read more →Audience Development Group herein offers up these crucial findings from Harker Research. If your sellers are living in fear, assuming predatory technologies are threatening Radio, read this carefully then recall […]
Read more →Flying stiffly like a frozen flag in the face of radio detractors and panic-pushers, once in a while our firm likes to invoke the ancient Chinese proverb, “never confuse the […]
Read more →There are a plethora of theories on how to choreograph digital with conventional radio. Most of them are wrong. From one of our favorite futurists Jerry Del Colliano comes this […]
Read more →From one of our earlier white papers on P-1’s and insight on focusing on the cumers who matter most in both PPM and Diary markets, these considerations: P-1’s switching: 30% […]
Read more →When Haley Jones left the MD post at KSWD/Los Angeles to head south to San Diego’s Triple A KPRI, she was taking over a station that, while highly respected in […]
Read more →Recently ADG spent time with Tripp Eldredge CEO of ADG’s official marketing partner DMR, and Arbitron’s Digital Media Manager Jacquelyn Bullerman prominently featured at the Annapolis Programmer Fly-In. In the […]
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