It’s ironic; in their early business plan Sirius and XM pitched everything on one toss: a zillion channels of music and talk show fulfillment. Circa 2000 their very early vision […]
Read more →“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion.”Abraham Lincoln Sure, the media splatters […]
Read more →The NFL season is at the halfway point. Adjustments to be made – injuries to cover – quarterbacks in question. Hundreds of hours have been invested in training camps, between […]
Read more →If you knew you had a one-in-three chance of succeeding with a competitive attack, would you still launch it? There are no empirical formulas for calculating the percentage of how […]
Read more →“We are stardust, we are golden. We are billion year old carbon. And we got to get ourselves back to the garden” –Crosby, Still & Nash Woodstock was all about – The […]
Read more →“It would be wrong to play a very popular song if it didn’t fit the station’s brand. You have to weigh long-term decline against a short term ratings gain.” Jon Coleman […]
Read more →“There’s a trend in marketing today to make brands “fully integrated” and “seamless.” In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep […]
Read more →Every member of your programming and sales staff should read this sledgehammer of an endorsement from one of Advertising’s Mad Men legacy shops, BBD&O. It is inarguable! BBDO CEO Calls Radio […]
Read more →Background TV – you know the kind when it’s ON just to be on? One night – every night – when you have the tube on and a laptop – […]
Read more →The Dirty Dozen-12 Reasons for Ad Failure A client’s insistence on instant gratification. The fantasy that he/she can reach more people than budget will allow. Trying to spray and pray: […]
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