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Articles

The Midweek Motivator – Channel Capacity and the Rule of Seven

In order to improve cognition, it’s helpful to know more about the mind’s wiring. In cognitive psychology there is a concept that refers to the quantity of space in our […]

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The Robinson Report – Adjustment

“Sometimes the best map will not guide you – you can’t see what’s round the bend. Sometimes the road leads through dark places – sometimes the darkness is your friend.” […]

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The Midweek Motivator – Memory We Don’t Remember

Have you ever been at a social gathering where you’re clustered in a corner with a few colleagues? Ambient music is playing and several groups of friends are spaced around […]

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The Robinson Report – Creative Mistake

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” Scott Adams (Through Dilbert)  There is no ‘perfect’.  The talent bloodbath brought on by overextended owners, Covid-19 and economic downturn […]

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The Midweek Motivator – Leadership Autopsies

The Covid conflagration has unleashed a cornucopia of lessons on leadership. Some have used it as a platform for progress, others as an artificial process suggesting their teammates “have their […]

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The Robinson Report – Shrink The Audience

‘At stadium shows, we connect by shrinking the audience, reducing the place so the guy in the back row of the balcony is the one left’ –Dave Murray Iron Maiden  […]

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The Midweek Motivator – Captain Phillips and Threat Management

It’s a very bad thing to become accustomed to good luck and threat-avoidance… hurricanes, terrorism, the outbreak of a pandemic, or a friend’s passing; none of us owns a crystal […]

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The Midweek Motivator – Help Your People

While a station owner, nothing was more important to me than snagging and keeping talented, motivated, collaborative people. One of several key questions we asked potential candidates for programming or […]

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The Robinson Report – Google Listener

“Begin – with the end in mind” – Steven Covey Big ads aired all around The Super Bowl last night.  Each expressly targeted to the end-consumer.  Toyota – Jeep – even a mortgage spot made us – lean […]

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The Mid-Week Motivator – The Art of Cinematic Promos

Here’s one targeted right to Radio’s programmers. Put to the ultimate test, the measure of a great promo is its ability to make someone look at their radio. Half of all promo […]

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