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Articles

The Midweek Motivator – Turn On The AC

Across time most music formats have had their day in the sun. Some recede, only to reinvent and return. Partner Kevin Robinson and I are slow to declare finality when […]

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The Robinson Report – 20 Things

At Audience Develop Group, we have resources for our clients and talent – at the ready.  When partners, broadcast groups or state associations request a session, we pull from our deep […]

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The Robinson Report – How We Live

“Cuz it’s not who you knew And it’s not what you did It’s how you live“ –Point of Grace I remember the clip in All Access – more than a several years […]

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The Midweek Motivator – Choices…and The Class of 66

Fair warning; there’s not much motivation found in War. There’s a book in my library that had gone unread. I finally pulled it down and began reading Rick Atkinson’s remarkable […]

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The Robinson Report – Election Season

“If you don’t vote – you lose the right to complain”-George Carlin With few exceptions – like this past weekend’s Texas Congressional run-offs – election season is in the rear […]

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The Midweek Motivator – Lost in the Proverbial Field of Dreams?

Heard in halls and offices: “I don’t get it…this is a REALLY good product!” Somewhere today tormented radio managers and programmers wondering why the latest attempt to find a quick-strike […]

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The Robinson Report – Weeds (Revisited)

“Analyzing what you haven’t got as well as what you have is a necessary ingredient of a career.”Grace Moore – American Opera Star  Spring is the classic time of rebirth.   Lilies […]

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The Midweek Motivator – Can Radio Cope With Vulnerability?

A media company either grows or it withers. As programming consultants to radio companies around the country, regardless of market size the spectrum of problems and opportunities we engage range […]

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The Robinson Report – Three

You’ve had the call from a spoke in your networking wheel – it goes something like this: “I’m gonna need a new morning show”, they ask.  “Tell me what you’re […]

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The Midweek Motivator – Listener Reality versus Listener Fantasy

Even in Metered markets reality remains unchanged: Lifestyle dictates the amount of time a person devotes to radio listening as opposed to radio “trickeration.” How much time would we suppose […]

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